Squid Game The Experience London: It's time to play
poster

London

IT'S TIME TO PLAY Now open at Immerse LDN

Tickets are available and selling fast!

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Trophy Squid Game

Fully immersive

experience

 Star Squid Game

Based on Netflix’s

Squid Game Series

 Kid Squid Game

Play the games,

eat, drink and more

London

It's time to play

You’ve seen Squid Game on Netflix—now play it in real life. Battle through intense challenges inspired by the show: crack the code in Memory Steps, aim true in Marbles, dash past Young-hee in Red Light, Green Light, and land on the right shape before the signal ends in Round and Round. But remember—the game shows no mercy.

And there's more! Unwind at our Korean-inspired Night Market with soju-infused cocktails, exclusive merchandise, and iconic photo ops to capture your victory.

Are you ready to play?

SQUID GAME THE EXPERIENCE - LONDON

5 Thrilling Games THRILLING GAMES

50–60 minutes of action-packed gameplay, masterminded by the infamous Front Man. Take on the beloved – and dreaded – games from Squid Game.

Step into the Story STEP INTO THE STORY

Everywhere you look, iconic environments, set recreations, and familiar characters blur the line between fiction and reality. Step into Squid Game and play your role alongside fellow contestants.

Celebrate Your Wins…and Losses CELEBRATE YOUR WINS... AND LOSSES

Transported to a neon-drenched Korean Night Market, savor a creative menu of soju-infused cocktails, tasty bites, and more. Browse the merchandise or get your own Young-hee doll to keep the fun going at home!

Viciously High Tech VICIOUSLY HIGH TECH

Once you’re in the game, the Front Man’s watching you very, very carefully. Advanced tech, from a custom real-time ranking mechanic to an innovative leaderboard, leaves no question who comes out on top… and who’s willing to betray other players.

Critically Acclaimed in NYC

★ ★ ★ ★ ★
TimeOut

If Netflix’s Squid Game was one of your favorite shows and you’re looking forward to the new season premiere this December, you’ll want to try your hand at some of the challenges at Squid Game: The Experience here in NYC.

Gothamist

I oscillated between joy and stress. You know the stakes are low — this is entertainment — but the pressure still frays the psyche.This could make for a hilarious birthday, bachelor or bachelorette party, reunion, or bonding event.

The Knockturnal

Each game is different and unique, and they all contribute to an engaging experience overall. If you are a fan of the hit Netflix show, definitely check it out with friends or family.

Mommy Poppins

Unlike the actual show, this new experience is totally safe and family-friendly. I recently went to experience the games with my 8-year-old son, and we had a fantastic time.

No Proscenium

The mix of challenges both evokes the original series, at times in unexpected ways, and branches out into new territory for some challenges.

Elite Day

The entire experience made me feel like an actual contestant - from seeing all the guards dressed in their pink jumpsuits and masks, to playing games that I recognized from the show…

FIND OUT WHAT GUESTS IN NEW YORK ARE SAYING

Rated 4.8/5

Tyler

Loved it! So much fun to play the games with really immersive sets and fun twists. There is also a Korean food stall, a VIP section, and tons of merch that you can purchase.

Romeo

What a great experience. I definitely need to come back and play again!

Diana

Super fun! They did a fantastic job with the games and set. Great staff. 💯

Solena

Such a cool experience! The games were so much fun and I really enjoyed it a lot. I went with my family and we didn’t do so good in the games but we definitely had fun! Recommend going 1000000%!!

Anonymous

Loved the experience.  Great, family friendly fun! I would recommend this for all ages.

Practical information

  • DATE
    Starting in Spring 2025
  • DURATION
    The immersive experience will last between 50 to 60 mins. After playing Squid Game: The Experience, you are welcome to stay as long as you like in the Night Market to enjoy a variety of Korean-inspired snacks, cocktails and merchandise. Please note when booking the final session of the day that the venue will close 90 minutes after the final session time.
  • AGE REQUIREMENT
    The experience is open to all. Parents are encouraged to use their judgement about their child’s ability to fully participate in this series of physical and strategic games.
  • LOCATION
    Immerse LDN - Excel Waterfront, London E16 1XL
  • PRICE
    Tickets start at £34.10. The Ticket+ experience, which includes a keyring, complimentary coat check, a free non-alcoholic drink, and 10% off at the retail store, starts at £45.10.
  • GROUPS & PRIVATE EVENTS
    We offer special pricing for private events and groups of 20 or more. Please contact us to learn more.
Get Tickets

LOCATION

Immerse LDN - Excel Waterfront, Excel, London E16 1XL

HOW TO GET THERE

Immerse LDN is located at Excel London Waterfront, Excel London, E16 1XL. Here are the primary ways to reach the venue:

By Tube

  • The nearest station is Custom House, served by both the Elizabeth line and the Docklands Light Railway (DLR). From Custom House, it's approximately a seven-minute walk to Immerse LDN.
By Bus
  • Several bus routes serve the area, including lines 147, 241, 474, 300, and 325.
Parking
  • On-site parking is available but requires pre-booking. To guarantee a space, reserve your space ahead of your visit here.
Get Directions
Location Squid Games London

FAQs

Do you have any questions?

You may find the answer here!

ABOUT THE EXPERIENCE

What can I expect from the event? The Experience is an immersive event based on Netflix's hit Korean series. Participants will take part in five intense challenges, from the iconic "Red Light, Green Light" to a variety of brand-new challenges created exclusively for London. Additionally, the experience features a Korean-inspired night market, offering a variety of snacks and drinks, merchandise, and themed photo opportunities.
Where is the experience located? The experience is located at Immerse LDN, ExCeL Waterfront, London, E16 1XL
Does the experience take place in an indoor or outdoor venue? This experience is held indoors.
How long does the experience last? The duration of the experience is approximately 60 minutes.
Is there an age requirement? The experience is open to all, and guests under 15 years of age must be accompanied by an adult with a ticket. All guests playing the game require a ticket, regardless of age. Parents are encouraged to use their judgment about their child’s ability to fully participate in this series of physical and strategic games. Sessions from 18:00 onwards are for Adults (16+) only.
Will food and beverage be available on site for purchase? Yes, snacks and drinks will be available to purchase in the Night Market at the end of the experience. Hot food is not served.
How physically demanding will the experience be? Squid Game: The Experience is a series of games that involve remaining in an upright position and moving for most of the 60 minutes. The venue is accessible for people in wheelchairs or people who require the use of other assistive devices. Please note participation in Memory Steps will not be possible for wheelchair users. If you have additional requests or concerns we are happy to discuss how we can accommodate your accessibility needs to ensure an enjoyable experience. Please contact us at info@lunaglobal.com
Will there be additional sessions? Unfortunately, we cannot guarantee there will be extra dates. Please refer to the experience page for updated information on availability, as those are the confirmed dates and timings.
Will there be merchandise for sale? Yes! There will be merchandise for sale in the retail store.
Can I bring food and drink to the experience? Food and drink are not permitted inside the venue with the exception of resealable bottles of water.
How to apply for the Netflix Unscripted show Squid Game: The Challenge? Please go to the UK general casting website.

ABOUT TICKETS

Where can I get tickets?

In the Fever App, available on Google Play and the Apple Store

On the Fever website
Can I purchase tickets on the door? We will have a box office on site. However, tickets may be sold out by the time you arrive at the event, so we highly recommend you book your tickets in advance in order to guarantee your spot. You can purchase tickets in the Fever App or on the Fever website.
Can I transfer my tickets to another person? Yes, you can transfer your tickets to anyone for free. It is as easy as clicking "Transfer Tickets" on your ticket in the Fever App. Please contact us if you need additional help. Make sure to include your ticket order number.
Do I need to print my ticket?

You can find your ticket in the "Tickets" section of the Fever app (you can download it from the Apple App Store or Google Play). Please remember to log in with the same login method used to make the purchase.

You will also find your QR code in your purchase confirmation email.
I can't find my ticket. What should I do? You can view your ticket in the Fever app, within the Tickets section. If you don't have the app installed, you can download it from the Apple Store or Google Play. Remember to log in using the same account that you used when buying the tickets. If you still cannot find your ticket, please contact us.
Can I change the date of my ticket? Are refunds allowed? Subject to availability, changes of date and/or time are permitted up to 48 hours before the start time of your experience. In such a case, please contact us indicating your ticket ID. Tickets are non-refundable unless your session is cancelled or rescheduled.
Can I make a group booking? If you're looking to book for a large group or arrange a private event, please visit our groups page

ABOUT ACCESS TO THE EVENT

Do I need to arrive at the start of my scheduled session? We recommend you arrive at least 10 minutes prior to your ticketed time. This will allow you time to prepare for the games, before they start.
Can I bring animals? Are service dogs allowed? Yes, Guide and Assistance dogs are allowed.
Is the venue accessible? Yes, the event is being held in an accessible venue. However, participation in Memory Steps will not be possible for wheelchair users. Please note strobe light will be used throughout Squid Game The Experience.
What are the prohibited items at the experience?

For the proper function of the games, suitcases, backpacks or similar sized items are not permitted inside the experience. Likewise, strollers and baby carriers are not permitted.

Lockers are available for you to rent for an additional fee. These are limited and are available on a first come first serve basis. There are no provisions for large backpacks, suitcases, baby strollers etc. and we advise you to not bring these as there will be nowhere to store them.
Do you offer carer tickets? Guests requiring assistance throughout this experience are entitled to apply for one free pass for their Personal Assistant/Support worker. Please contact us HERE with proof of needing a carer ticket. Once we receive this, we will provide you with the code of a voucher, that you can use to purchase your free carer ticket. Please keep in mind that you will have to show this, along with your tickets, to enter the venue. Each carer’s ticket will need to be purchased with at least one other full price ticket.
Are there chairs available? Can I be seated during the experience/exhibition? This is a walkthrough experience, so there won't be any seating available.
Will restrooms be available on site? This venue has restrooms with accessible and baby changing facilities for ticketed guests only.
Can I take photos or record the experience? You may take photos in the first room and outside of the games, but we request no photos and videos during game time. If you do take photos, please do so in a way that is not disruptive to your teammates’ enjoyment of the experience.
Is there a Lost & Found? We would recommend asking the staff at the venue if they have found your belongings. If you cannot ask them on site, please reach out to us at info@lunaglobal.com
Is there parking available?

Parking is available for pre-booked customers only during this event (subject to availability). 

If you are planning to drive, then please reserve your space ahead of your visit here or consider public transport for your journey - Public transport | ExCeL London

Formula E 21st - 29th July - Parking & Access

Please note the following changes to parking at the Excel during Formula E.

12th - 20th July​ - Pre book parking here, and onsite parking remains as normal.

21st – 29th July​ - No general parking is available. For accessibility parking please email Contact@immerseldn.com and Accessibility@Excel.london to pre-book, subject to availability.

30th July onwards​ - Pre book parking here, and onsite parking remains as normal.

Formula E 25th - 27th July - Searches During Formula E, members of the public accessing the Waterfront will be requested to undergo a security search. The search will be in operation on the following dates and times:

Friday 25th​ July- 07:30-22:30

Saturday 26th​ July - 07:30-22:30

Sunday 27th​ July - 07:30-22:30
Will there be an audio guide? Unfortunately, this experience does not include an audio guide.

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SQUID GAME

Season 3 is Here!

Hundreds of cash-strapped players accept a strange invitation to compete in children's games. Inside, a tempting prize awaits — with deadly high stakes.

Watch on Netflix

APPLY NOW FOR YOUR CHANCE TO COMPETE IN THE NETFLIX UNSCRIPTED SHOW

SQUID GAME THE CHALLENGE REGISTER TO APPLY FOR SEASON 3 CASTING QR CODE PARTICIPANTS MUST BE 21+